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\u6c83\u5229\u2022\u5965\u6797\u65af(Wally Olins)\u5728\u4ed6\u7684\u8457\u4f5c\u300a\u4f01\u4e1a\u8eab\u4efd:\u901a\u8fc7\u8bbe\u8ba1\u8ba9\u5546\u4e1a\u6218\u7565\u53ef\u89c1\u300b(Corporate Identity: Making Business Strategy Visible Through Design)\u4e2d\u89e3\u91ca\u4e86\u54c1\u724c\u7684\u8fc7\u53bb\u80a5\u7682\u3001\u8336\u3001\u6d17\u8863\u7c89\u3001\u978b\u6cb9\u3001\u7528\u5b8c\u53c8\u66ff\u6362\u7684\u65e5\u5e38\u7528\u54c1\u3002\u8fd9\u4e2a\u54c1\u724c\u662f\u4e00\u81f4\u6027\u7684\u8c61\u5f81\u3002\u5728\u4ea7\u54c1\u63ba\u5047\u3001\u6027\u80fd\u4e0d\u53ef\u9760\u3001\u4ef7\u683c\u591a\u53d8\u7684\u65f6\u4ee3\uff0c\u5b83\u4ee3\u8868\u7740\u6807\u51c6\u7684\u8d28\u91cf\u3001\u6570\u91cf\u548c\u4ef7\u683c\u3002<\/p>\n\n\n\n

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\u6839\u636e\u54c8\u74e6\u65af\u96c6\u56e2(Havas Group) 2019\u5e74\u7684\u300a\u6709\u610f\u4e49\u7684\u54c1\u724c\u7814\u7a76\u300b(Meaningful Brands Study):\u201c77%\u7684\u54c1\u724c\u53ef\u80fd\u4f1a\u6d88\u5931\uff0c\u6ca1\u4eba\u4f1a\u5728\u610f\u3002\u201d\u8fd9\u9879\u5168\u7403\u7814\u7a76\u8c03\u67e5\u4e8631\u4e2a\u5e02\u573a\u76841800\u4e2a\u54c1\u724c\uff0c\u5171\u670935\u4e07\u540d\u53d7\u8bbf\u8005\u3002<\/p>\n\n\n\n

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